Best SEO For Medical Clinics To Gain Patient Visits
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Gone are the days of the heavy telephone directories, people now rely on Google to find the doctor next door. For example, users looking for a dermatology clinic in Delhi, would most probably Google, “dermatology clinics in Delhi.” The decision is often taken from whatever options they see on the first page of the results. This is why SEO becomes crucial. If you need more patients to find your clinic, you have to see to it that your website appears on the first page of Google.

Table of Contents

In this article, we have listed 10 techniques to do the best SEO for medical clinics to gain patient visits.

Best SEO for Medical Practice (10 Techniques)

SEO for Medical Practice

Here we go:

1. Keywords Research

Keywords are the cornerstone of Search Engine Optimisation, and it is not going out of fashion anytime soon. Using the proper keywords is the best way to improve organic traffic. While searching for medical keywords, look for what the users are searching for in your locality specifically. For example, the usual words that a patient might type can range from “best dermatology clinic near me”, “dermatologist near me.” 

To find the apt keywords, one has to think from the perspective of a patient. What might be their requirements? Why are they looking for a clinic? These are some of the questions that can give you direction. Based on these intuitions, one can compile a list of phrases. Once this is done, you could use a keyword research tool to streamline the final set of keywords that you are going to use. 

2. Have A Google Business Profile

Another area to cover, if you are aiming for local visibility, is to ensure that your medical clinic is linked with Google Business. The aim of Google Business is to provide visibility to small businesses and help them reach potential customers. The profile is detailed, and you’ll be able to add the list of services you offer or anything that your patients might like to know about you. 

Aggregating info from other sources, Google sometimes creates a business profile on its own. If that is the case, claim ownership of the business and confirm that the information that is provided is accurate, especially the name, address, and contact details. 

There is also a provision to add, an online appointment booking link on Google Business. This can enhance the user experience. 

3. Focus On Google Posts

If you are looking for a zero-cost practical method to interact with your users, then Google Posts is your go-to place. It is one tool that you could use to engage with your users, letting them know of any important news about your business, offers, and so on. The platform allows a user to display the ten most recent posts. The tool supports multimedia content. 

A user can update posts as and when necessary. The character limit of a post is 1500. Hence, make sure you make a point-to-point, easy-to-understand post.

4. Consistent Information

One major issue, especially with respect to clinics, is incorrect and inconsistent information. Imagine a patient calling a dermatology clinic, but then it connects to a restaurant, or worse, doesn’t connect at all. To avoid this, one has to see to it that the information, especially name, address, and contact details, is consistent across different customer touch-points.

It is estimated that 62% of people use Google Business Profile listings to find the contact details and addresses of businesses. Also, add office hours to the GBP profile so that it becomes easier for the users to visit you.

5. Health And Safety

One addition that Google has made to the GBP listing, especially after the pandemic, is one about the health and safety attributes. You can add details about temperature checks, mask requirements, and other safety precautions you have to the profile. Since clinics are often visited by people who are sick, such details might build the trust of patients.

Also, make sure that your profile is verified on Google Business Profile. This also enhances your credibility.

The process of link building is different for local businesses. The backlinks increase your credibility and authority score. Getting backlinks can be tough, but it is crucial in SEO. Medical clinics can attract attention by sponsoring local events, conducting free tests or checkups, or organizing events of interest to the locality. 

When you conduct any event, make a press release of it and send it to the local edition of newspapers. You can also write columns or opinion pieces for the local paper and try and earn a backlink. 

7. Mobile-Friendly Website

More than 60 percent of Google searches are from mobile phones, which is why having a mobile-friendly website design is a crucial factor when it comes to SEO. Google has published a detailed guide to help businesses that are working on mobile responsiveness. There are also different tools to help you get a preview of your site on mobile so that you can design accordingly.

8. Website Loading Speed

Imagine a user lands on your page, but it takes forever to load. They would obviously go to the next page in the search engine results page. The website loading speed is important if you are looking for organic traffic.

9. Online Directories

Aside from a Google Business Profile, ensure that you are listed in online directories. This would result in better visibility and make it easier for people to find you.

10. Local Reviews

Make sure you encourage your patients to post reviews about your clinic. Anyone would like to check if they made the right choice. Hence, they would go through the reviews. Having local reviews for your service can help in building trust. You can always ask your patients to leave their feedback in the form of a review.

One could also engage with these reviews. And while engaging, make sure you address the negative reviews as well.

Conclusion

SEO is crucial for medical clinics now more than ever. You could position your page on the first page of search engine results by focusing on the right keywords, optimizing website images, interacting with user reviews, providing consistent information across different channels, and so on. SEO is here to stay. The earlier you focus on it, the better it is for your business. Follow these 10 steps on How To Do Best SEO For Medical Clinics To Gain Patient Visits.


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