The internet has long since been recognized as the most powerful medium for marketing and promotion of any products or services in today’s world. This has also encouraged many startups and existing businesses to launch their projects on top of the world’s leading blockchain platform, so that they can reach out to more people, easily and efficiently by following the best crypto SEO strategy we will give you in this article.
Table of Contents
10 Best Crypto SEO Strategy Guide
- 1) Let Google know about your project
- 2) Create a budget for SEO efforts
- 3) Optimize landing pages
- 4) Create an on-page strategy
- 5) Use social media marketing to gain exposure
- 6) Consider your content marketing strategy
- 7) Market your project using Steemit and other platforms
- 8) Use blockchain influencers in your marketing strategy
- 9) Enter relevant contests, promote your project with banners, etc.
- 10) Get mentioned in media outlets
However, if you are planning to do the same with your crypto project, you will quickly realize that the rules of successful business promotion have changed considerably and professional blockchain pr companies giving the edge over your competitors. The days when getting ranked on Google was all it took to have your website show up at the top of search results pages are long gone now!
10 Best Crypto SEO Strategy Guide
This article will give you the 10 crypto SEO strategy that every crypto project should follow to maximize their outreach and profits while being able to keep up with the crypto markets at the same time!
1) Let Google know about your project
This may seem obvious, but before you start optimizing your website and content, you need to let Google know it exists. Add a sitemap to your web server so that all of your web pages are accessible by Google.
This is one of those things that seems trivial but often isn’t done correctly. Then, after you’ve built a great website that’s chock full of useful content – which we’ll discuss below – make sure it’s listed on Google as an active site.
2) Create a budget for SEO efforts
The money allocated to your SEO efforts needs to be broken down in such a way that it addresses all aspects of growth. These include content creation, design and user experience, conversion optimization, and social media marketing.
Plan carefully to make sure you have enough money set aside each month. It’s important to invest in quality website development when first starting on a new venture. Your business will benefit from having a clean professional-looking site that’s easy to navigate through, not a cheap clunky site thrown together with something like Weebly or Wix.
3) Optimize landing pages
There are a lot of strategies for increasing your overall conversion rate, but one of the simplest and most effective is to optimize your landing pages. Landing pages are often static pages that people land on after clicking an ad or referral link.
Landing page optimization involves making sure your landing page matches what users expect when they arrive. This means ensuring you’re using appropriate keywords in your copy and paying attention to things like design, which can affect how easy it is to find important information (and make a purchase).
4) Create an on-page strategy
It’s important to set a strategy for your content before you start writing. To increase your visibility and traffic, you will need an on-page strategy. The first step is to identify which keywords and phrases you want to rank well in search engines.
Then we will show how each page of your website can use that information to optimize every element of its content – from title tags and descriptions, through internal links and headers, right down to individual images or videos. Once everything has been analyzed, analyzed, and re-analyzed for keyword relevance it’s time to get writing!
5) Use social media marketing to gain exposure
If you’re launching a new cryptocurrency or token, social media is a great way to gain exposure. Social networks like Facebook, Twitter, and Instagram have millions of users who are passionate about all things crypto. With some smart content creation, it’s possible to reach tens of thousands of people who may be interested in what you have to offer.
If your coin or token has an interesting concept, an ICO launch, and/or an interesting backstory (like bitcoin did when it first launched), then people are going to share that content because they want others to know about it as well! To kickstart your social media marketing campaign, check out services like Facebook Ads which allow you to target users by demographics such as age and location.
6) Consider your content marketing strategy
Like it or not, your marketing strategy is tied to your content. For example, if you’re pushing a hard sell on an investment opportunity, then that might require educational articles on portfolio management.
If you’re a blockchain company seeking to attract developers and programmers, then you need a range of tutorials on coding in Ethereum and related technologies. Your first step should be identifying your target audience and what they’ll likely want to see from you.
7) Market your project using Steemit and other platforms
More than 1.3 billion people use Facebook every month. So, it’s safe to say that social media is an effective way to get a message out there. The same can be said about Steemit and Twitter (320 million active users), not to mention Medium and Reddit (180 million).
But, rather than simply telling your followers and fans about an upcoming ICO or a way to spread awareness, why not offer them something in return? If you have some Steem Power or are willing to spend some of your crypto assets on marketing campaigns, you might as well pay these platforms with your tokens!
8) Use blockchain influencers in your marketing strategy
Blockchain influencers are a great way to help raise awareness about your project and get people involved. If you’re serious about starting an ICO, it’s important to keep in mind that there are some key figures in our industry whose influence can make or break your reputation.
If you’re looking for someone to reach out to and offer a partnership with, chances are good one of these individuals will respond positively. However, you should do your research on each individual before deciding who to approach. For example, if someone is extremely visible but not well-respected within their community, they probably won’t be much use to you.
9) Enter relevant contests, promote your project with banners, etc.
Similar to gaining backlinks, submitting your project to relevant contests and competitions can help you gain traffic. You’ll want to make sure these are in line with your industry and niche though. While there’s no guarantee it will bring you a ton of traffic, simply getting known within your space is worth doing.
In terms of banner ads, there are options like CoinAd that only serve crypto ads – but again, be careful not to bite off more than you can chew! These may not always be worthwhile unless your ad is also really high quality. Google Adwords also allows you to run campaigns specifically targeting people searching on keywords related to Bitcoin or Ethereum – so that may also be something worth exploring.
10) Get mentioned in media outlets
Whether it’s a trade journal, newspaper, magazine, or online news source, getting mentioned in traditional media outlets can be a big win. The most important thing is to know your target market and make sure you have a good story that they’ll like.
Make sure you have plenty of information about your company on hand (brochures, photos, business licenses), just in case journalists want them. It’s best to send e-mails with press releases and follow up until you hear back from an editor or reporter. If someone does end up covering your project in an outlet with even modest circulation, consider it a win.
In the modern crypto space, many projects are launched without much awareness or marketing of them by their teams due to the limited budget that cryptocurrency startups usually have to work with. To generate and sustain interest in these projects, their teams must understand and utilize good SEO (Search Engine Optimization) practices on their website and other outlets such as social media platforms like Facebook, Twitter, Telegram, and Bitcointalk. Hope you like our best crypto SEO strategy guide and will implement them.